All great businesses remain great by holding on to a good reputation. YouTube is a reputable company in the video and streaming business. It seeks to remain so. The video content on it platform could make or Mar it as a company. Lately, the platform which is owned by google has come under criticism from users and even video content makers alike.
Some Weeks ago a popular video Blogger on YouTube, was on the spot light for negative reason. The Video blogger Logan Paul posted a video from the Japanese Suicide forest.
The video was viewed millions of times before its removal. He later apologized and admitted it had been “misguided”.The group appeared to be shocked at their find, but also made jokes. The clip was labelled “disrespectful” and “disgusting” by users online, who accused the YouTube star of trivializing mental illness.
The controversial video was posted on 31 December, and showed Paul and his friends during a trip to Japan discovering the body of a man in the Aokigahara forest at the base of Mount Fuji, known to be a frequent site of suicides.
In response, Paul’s channels were removed from YouTube’s Google Preferred programme, where brands sell ads on the platform’s top 5% of content creators. He has since turned a new leave, coming out opening to apologize, talking with suicide survivors and promising to donate 1million Dollars to suicide related research and aid of victim’s families.
That episode, though ended, has left a mark, it has made YouTube to take an inward look at their policy. Something, I think is wise from a company looking to stand the taste of time.
New Policies in the cooking
YouTube says it is developing new policies to deal with video-makers who damage the reputation of the website.
Chief executive Susan Wojcicki said “egregious” behaviour by video bloggers caused “significant harm” to the entire community of video-makers.
YouTube video content creators have coined the words “demonetisation” and “adpocalypse” to describe the problem.
The platform has also been criticised for what video-makers perceive as a lack of transparency about its policies. Many videos makers feel they are victims of unclear policies.
In a blog post, Ms Wojcicki said she wanted to “strengthen the trust that our community places in YouTube through open and frequent communication”.
Addressing the so-called adpocalypse, she said the company was “working on a more accurate solution” that would involve more human moderators to review videos.
“We’re also currently developing policies that would lead to consequences if a creator does something egregious that causes significant harm to our community as a whole,” she added
Reputation To Protect
The company says it wants to have clear policies for content creators to follow, so that episode such as the one involving Paul Logan will not happen again.
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“While these instances are rare, they can damage the reputation and revenue of your fellow creators,” said Ms Wojcicki.
“We want to make sure we have policies in place that allow us to respond appropriately.”
One of the platform’s best-known stars, Hank Green, welcomed the blog post.
“I am often critical of YouTube, but I also have a lot of sympathy for the tightropes they must often walk,” he said.
“Do I think they give in to advertisers too much? Yep! But to me this statement shows a very good and deep understanding of the issues the platform (and its creators) face.”
But others urged YouTube to enact its promises more quickly.
We watch out for when this policies will come to fruition. YouTube(Google ) will surely deliver in due time.