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Google Chrome now has an Ad Blocker

If you are using Chrome , there is good news for you from Google on Ad Blocker.

Google’s Chrome has become one among the most common web browsers because of its library of extensions that offer further functionality. It’s often one among the primary programs users download once they purchase a brand new computer.

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While Chrome is popular among the masses, it boasts variety of advanced options that take time to learn and settings buried behind menus. A user will have to seat down and put together a list of how-to’s and tips to assist you make the most of Google’s browser, including reducing its notorious memory usage, silencing tabs with background video and even adding an emergency button for once your boss comes around. There are also videos on the internet to assist in this respect.

The News From Chrome Blog

From today Fe-15-2018 Chrome users will start saying goodbye to bad ads. And you won’t even have to lift a finger. In a blog post today (Feb. 14), Google spelled out the rules for its better Ads Standards policy, which can block ads ruled as particularly “intrusive.” These include auto playing video ads that include sound, massive sticky ads that take over the lower-third of the screen, and ads that blanket the complete screen and need users sit through a counting process.

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How it Works

How it works on andriod

Chrome will automatically block ads on sites that fail the Better Ads Standards, using the approach described above. When at least one network request has been blocked, Chrome will show the user a message indicating that ad blocking has occurred as well as an option to disable this setting by selecting “allow ads on this site.” For desktop users, the notification in Chrome’s address bar will look similar to Chrome’s existing pop-up blocker. Android users will see message in a small infobar at the bottom of their screen, and can tap on “details” to see more information and override the default setting.

Better Ads Standards consists of 12 ad experiences that research found to be particularly annoying to users. Image Source: Coalition for Better Ads

Google is informing sites whose ads violate the rules, and made a tool available for site owners to check for compliance. If a site has failed to remove the non-compliant ads within 30 days of Google flagging it for being problematic, Chrome will begin blocking its ads.

To block the ads, the filters in Chrome will first check to see if a site is on the list of those violating the Better Ads standards. If that is the case, Chrome will then block the page from loading requests at the network-level, to prevent them from loading at all.

According to Google, this new tool is already having an impact on the web. The search and browsing giant claims that 42 percent of the sites that originally featured ads that would get filtered out have “resolved their issues and are now passing.”

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The evaluation status of sites can be accessed via the Ad Experience Report API. Site owners can also see more detailed results, such as the specific violations of the Better Ads Standards that were found, via the Ad Experience Report in Google’s Search Console. From the Report site owners can also request that their site be re-reviewed after they have addressed the non-compliant ad experiences.  Watch the video below. Before that make sure your website is verified on google site console.

This changes welcome to chrome users and site owners. You can read the full report here.





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