The event which was managed by GSMA has ended and was a huge success, lets have a review of the mobile world congress, on to the next one, Mobile World Congress 2019, the host city we ill be reveal towards the end of the article. We can’t wait for the next.
The main theme was about creating a BEAUTIFUL WORLD using Mobile. This year event had eight(8) core theme developed around creating a beautiful world using Mobile Technology.
Lets have a look at each theme and what it projects.
The first them of the event was “The 4th Industrial Revolution” it was featured on 26/2/2018.
The growth in/of Internet Of Things (IOT) has meant that every type of industry is now looking at connected technologies to ensure it is ready for the move from automated production and IT, to an automated society. The Fourth Industrial Revolution, as it has been titled, is one of the most complex, inclusive and automated revolutions our society has seen and at its heart, lies mobile. From transportation to how we communicate, automation is creating smarter services and a new way to live life. The MWC audience has evolved in similar fashion to this now huge and complex ecosystem. This theme kicked off the event on the bright path that all other theme followed. This theme unravels the complex web of technology trends, partnerships, business concerns and opportunities that enterprises of all kinds need to address to survive and thrive in a digital automated world, and the demands this places on city and national governments.
Future Services Provider
In this theme mobile Operators addressed the fundamental strategic question of where and how they want to compete going forward. They talk about what will that look like, what are the strategic options, they also discuss whether there is a need to invest in content and fixed line, and how they will make money and how do MNOs transform themselves, to ensure a bright future? the high prospect of 5G network was discussed and projections made. The impact of 5G, analytics, machine learning and digitization be on their cost structures, customer engagement and strategic options we all looked into.
Networks include everything from 5G and LTE, to NFV, SDN, radio spectrum, core network infrastructure, back haul infrastructure, billing, customer care, mobile device RF components and much more.
We are seeing rapid developments in network technology, offering immense opportunities for lower costs and new business creation. Meanwhile the capex and growth in complexity is daunting. This theme examines what are the opportunities, the technical challenges and what is the real ROI of 5G, NFV, SDNs and many more.
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The Digital Consumer
The battle is on to engage the consumer, and the stakes are high. The use of mobile devices has greatly improved the interaction between consumer or end users with tech providers through the use of social media. The way consumers interact and transact with companies through digital channels is rapidly evolving, driven by constant and rich connectivity, and data creating new services and interfaces. By employing analytics throughout the customer life cycle, delivering rewarding customer experiences from pre-purchase through product or service end of life, and empowering digital trust, companies will build digital brands that retain customers and rise above the rest.
Tech in Society
Connected technologies have the potential to offer huge benefits for society; better government, security, transport, health, education, arts, emergency response and the environment. But a tool without guidance, ethics and craft is useless or even dangerous. What will it take to make a better future and how can we avoid taking wrong turns on the way? This them delve into what technology can do fro the society positively.
Content & Media
As online services become the primary means of media consumption, the relationships between content creators, distributors and consumers continue to evolve to something richer, more direct, immersive and personal, more complex and tougher to manage, but the rewards are significant for those who succeed.This theme highlighted the fact that content is still kimg if creators and service provider seek to remain on top.
The theme covered the world of VR, content rights, production, acquisitions, partnerships, business models, delivery networks and more.
The age of artificial intelligent is already here upon us. Machine learning, cognitive computing and AI are being hyped, and with good reason: many of the solutions already enabled today seem to be drawn straight from science fiction and the potential for disruption and innovation seems almost boundless. AI is the key to managing, using and scaling the rich data sets enabled by connected technologies. As a technology and business tool still in its infancy, however, it brings along a complex web of issues and this theme aims to cut through that complexity.
This is accomplished through more-effective products, processes, services and technologies or business models that are readily available to markets, governments and society. The term “innovation” can be defined as something original and more effective and, as a consequence, new, that “breaks into” the market or society.”
The innovation theme featured anything that falls outside of the themes above, the most innovative solutions, are after all, often the most unexpected and therefore hard to classify.
The mobile world Congress 2018 was amazing in all ramification we are already looking at the next one in 2019, once again Barcelona will play the host.