Google Ads will be replacing Google Adwords from now on. Google in a blog post announced that. For nearly 18 years ago, Adwords have been running smoothly. Adswords have help people connect with businesses online. Over a Decades or two a lot has changed. Mobile is now a huge part of our everyday lives People Now use their hand held devices to achieved so much on the go.With just a tap of the finger on a phone or other handheld device anyone can discover places on Google Maps, catch up on trends on social media, watch videos on YouTube, all these while on the go.
Google as company is simply branding and rebooting it self to take a prominent place in the ever growing Ads Market. In an earlier Blog spot revealed they they are introducing simpler brands and solutions for advertisers and publishers. Advertising is a Trillion dollar industry and Google is setting it self up for a big slice of the pie. That leads to our first subheading.
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First Of A Trident of Ads Product Unveiled
Google Ads will be Replacing Google Adwords but it is not the only product that Google is launching. Google Ads is just the first of solutions offer by google to brands and publishers. The three advertising products that they are introducing are: Google Ads, Google Marketing Platform, and Google Ad Manager.
The first in that list is the new Google Ads brand represents the full range of advertising capabilities that are offered today — on Google website and across other properties, partner sites and apps —to help marketers connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.
Google said small business are not left out. Small businesses specifically will be getting a new campaign type in Google Ads that makes it easier than ever to get started with online advertising. It brings the machine learning technology of Google Ads to small businesses and helps them get results without any heavy lifting —so they can stay focused on running their businesses.
In a bid to satisfy customer in the need for stronger collaboration for enterprise marketing teams by unifying our Double Click advertiser products and the Google Analytics 360 Suite under a single brand: Google Marketing Platform (GMP) was born. Google describe this platform as one that will helps marketers achieve their goals by building on existing integrations between the Google Analytics 360 Suite and Double Click Digital Marketing. The platform helps marketers plan, buy, measure and optimize digital media and customer experiences in one place
Next, Google Ad Manager, with people now accessing content through many devices, and with advertisers’ growing demand for programmatic access, publishers need to be able to manage their businesses more simply and efficiently. That is why Google have worked on a suitable solution for these issues in the past three years. Google have been able to incorporate together Double Click for Publishers and Double Click Ad Exchange in a complete and unified programmatic platform under a new name Google Ad Manager.
This managers is primed to work with videos ads in the future.
Advantages of Google Ads
Small businesses are going to benefit so much from Google Ads by using Smart Campaigns. Google said it built “Smart campaigns by tailoring the innovation and advertising technology available with Google Ads for small business owners. You can now create ads in minutes and drive real results—like making your phone ring, sending leads to your website, or bringing customers to your store”
Smart Campaigns enable Small Business owners to increase sells and gain more customers,after all the main goal of advertising online is to get customers to call, visit a store, or make a purchase.
Google Ads will show your ads to customers who are interested in what your business offers, and are likely to call, visit your store, or make a purchase on your website.
This rebranding is really going to put Google in a fine pedestal, as it get serious competition from Apple and Amazon.