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Xiaomi Product Launch In Nigeria

Xiaomi product launch in Nigeria is slated for April 24th, five day from now. The Chinese company is renowned for making quality electronic devices and home appliances at an affordable price.

Xiaomi announced via their Facebook page that they are ready for business in Nigeria. The announcement coincides with the company’s 9th years anniversary on 9th April 2019.

Credit : Xiaomi Nigeria

Xiaomi was founded in 2010 by serial entrepreneur Lei Jun.  Lei Jun believes that high-quality technology doesn’t need to cost a fortune.

Over the years they have made remarkable hardware, software, and Internet services for and with the help of their Mi fans.  For example in India Xiaomi have dominated the phone market.

Xiaomi Product Range

Their product range, which currently includes the Mi MIX series, the flagship Mi9, Redmi Note series, Mi TV, Mi Band 3 and many others.

Oxiaomi have dominated in countries they have operated in and with the quality of their products you will love it in Nigeria. The companies mission is to give their users the complete modern lifestyle solution.

This solution comes at an affordable price, making smart technology truly accessible for everyone.

The Challenge Xiaomi Must Overcome In Nigeria

In Nigeria currently  the mobile phone market is dominated by a company Transsion Holdings. They are the  leading mobile phone brands in emerging markets like Nigeria. Their phone brand includes TECNO, itel and Infinix.

TECNO, itel and Infinix have one thing in common they are cheap and are good alternative to other top brands flagship phones.

Xiaomi must bridge the gap between quality and affordability. Most phones from TECNO, itel and Infinix are entry level phone and lack the desired quality.

Xiaomi in the other hand are known to make flagship level devices at an affordable price. As a phone user wouldn’t you prefer to get quality device at good price than mediocre device at a cheap price?

Another thing is Xiaomi must established a good marketing structure in Nigeria since their competition like TECNO, itel ,infinix and even Gionee have a solid structure already.

Xiaomi Product Launch

Xiaomi Product Launch

Credit : Mi

The launch will take place in Lagos Nigeria on the 24th of April. There Xiaomi will showcase the best of their devices. RedMi note 7  is expected to be the main attraction. Stay connected to the blog as we will bring you the latest.

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