Jony Ive

Jony Ive is leaving Apple to start his own company

It’s official Jony Ive is leaving Apple. Jony Ive was born 27 February 1967 and has been with Apple since 1992. Officially name his is Jonathan Ive and he has been the Lead designer at apple until now.

Jony Ive
Jony Ive

Apple announced Yesterday (Thursday) that Ive will leave Apple later this year to form his own independent design firm.  a firm that will have Apple as one of its major clients. In other words, while Ive is leaving Apple, he will likely still play a major role in the design of Apple products, at least for the foreseeable future. Ive was the senior vice president of Design.

According to a report from DigitalTrend his tenure at Apple was arguably changed the face of modern design. From the company’s most popular Mac models, to the iPhone, to the Apple Watch, Ive’s designs have inspired countless knockoffs over the years — yet Apple products have continued to remain distinct and unique.

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“Jony is a singular figure in the design world, and his role in Apple’s revival cannot be overstated, from 1998’s groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care,” said Tim Cook, Apple’s CEO, in a statement.

Jony Ive
Tim Cook, chief executive officer of Apple Inc., left, and Jony Ive, chief design officer for Apple Inc., stand for photographs during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Wednesday, Sept. 12, 2018. Apple Inc. took the wraps off a renewed iPhone strategy on Wednesday, debuting a trio of phones that aim to spread the company’s latest technology to a broader audience. Photographer: David Paul Morris/Bloomberg

Ive’s new company will be called LoveFrom. It’s not clear what other clients Ive will have, and who else will be working at his new firm, but considering Ive’s history, it’s easy to imagine that he’ll be able to get new clients relatively quickly.

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So who will fill Ive’s beautifully designed shoes as Apple’s head of design? According to Apple, design team leaders Evans Hankey, vice president of Industrial Design, and Alan Dye, vice president of Human Interface Design, will now report to Jeff Williams, Apple’s chief operating officer. In other words, no single figure will take over for Ive just yet.

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