Tinder introduce new payment process in order to bypassed Google play store exorbitant prices. Tinder is one of the most popular dating apps and has over 55 million users worldwide. It is available in iOS and Andriod. You may wonder how does Tinder work? Tinder shows you a photo, name, and age. You can tap on the photo to see additional information regarding the person and Facebook friends you share (if you’re logged in through your Facebook account). You can also choose to swipe right (to like them), left (to pass), or up if you want to use one of your precious “super likes” to show them you really really like them.
Why Tinder is Avoiding Google Play Store
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Tinder Introduced A New Payment Process To Bypassed Google Play Store 30% share
“This is a huge difference,” Schachter said in an interview. The Google Play Store is an “incredibly high-margin business for Google” that rakes in billions of dollars, Schachter added.
Some developers decided to skip listing their apps on the Google Play Store so that they would not have to give back the standard 30% fee. This is what Epic Games did with Fortnite Mobile, as the massively popular battle royale shooter was distributed through its own website. Meanwhile, some companies such as Netflix and Spotify have removed the option to access subscriptions through their Android apps. This makes people sign up for memberships through their websites, where Google will not be able to take a share.
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Tinder’s move is a different case, as the app remains listed on the Google Play Store but in open defiance of its requirements. The dating app may be banking on the hope that the Google Play Store will not take down a massively popular app despite the obvious rebellion.
Tinder, as well as the other apps and services that have bypassed app store fees to Google and Apple, are simply seeking to make more money from in-app purchases and subscriptions. While the 30% that Google and Apple collect halves to 15% after the first year after an app’s launch, that is still a sizable chunk of the income that developers are losing to app store fees.