Gmail to show Shopping Ads to users. It is no longer a secret that Googles makes huge money from advertising. Their platform Google Ads is dedicated to showing marketers ads on their platforms and on publishing sites and blogs.
Primarily Google Ads allow marketers to advertise on Google. Marketers or advertisers pay Google huge money. As individual or organization you can benefit from this Huge Ads money. How?
If you have a website, a blog, or any other kind of presence on the internet, Google has a way to monetize it. It’s called Google AdSense, and it’s a program that tries to make everyone a financial winner: Advertisers get new clients or sales through the Adwords program, Google gets money to serve those ads, and you get money when people click on them.
Gmail to show Shopping Ads
Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users.
In an email sent out to Google Ads advertisers, the company says Shopping ads will be eligible to appear on Gmail starting on the week of March 4, 2020. This includes both Product Shopping ads and Showcase Shopping ads.
When Shopping ads are rolled out to Gmail, data will be reported under the Google Display Network. Standard Shopping campaigns will be automatically enabled to run on Gmail, as long as the campaigns are opted into “YouTube, Gmail, and Discover.”
Advertisers can ensure their Shopping campaigns are eligible to serve on Gmail by following the steps below:
- Sign in to Google Ads
- Select a standard Shopping campaign in the Campaigns tab
- Click the Settings tab
- Under “Networks,” look for a checkbox next to “YouTube, Gmail, and Discover.”
If the box is checked, then your Shopping campaigns are eligible to display on Gmail. Besides that, there’s no further action needed on the advertiser’s behalf.
Source: Amy Bishop shared this information on Twitter.